Your competitors are already
running AI.
We map where it applies to your business, and build the systems that put you ahead.

We also tell you where it doesn't apply — and where the real bottleneck is.

Delivered by senior operators with decades of B2B experience.
Not an AI product, not a consulting deck.

AI diagnostic
90-day builds
Senior operators
You own everything
Built for PE value creation
AI diagnostic
90-day builds
Senior operators
You own everything
Built for PE value creation
90Day fixed sprints
3Senior operators
3Build tracks
0Retainer lock-in
// The shift that changes everything

AI isn't coming.
It's already here.
And your competitors
are moving.

01

Your GTM is running on manual effort AI has already replaced elsewhere.

Signal-based prospecting, automated outreach, AI-scored pipelines — your competitors are running these now. Every week without them is ground lost. The baseline is moving. Early movers are compressing the window.

02

Your backoffice has headcount where AI agents could run 24/7 for a fraction of the cost.

Contract monitoring, data processing, reporting, dispatch — agentic AI handles these end-to-end. Early movers are already reporting measurable efficiency gains. The gap is opening.

03

Most mid-market operators are 12–18 months behind on AI deployment. That window is closing.

The companies that move now are setting the new baseline — on GTM, operations, and data infrastructure. We help you map exactly where AI applies to your business, then build and deploy it. Not strategy. Not theory. Working systems in 90 days.

§ 01 — Thesis

The question isn't whether
to adopt AI. It's where.

Most businesses know AI matters. Few know which processes to automate first, which tools to deploy, and where the return actually is. That's what we find — and build alongside your team. We've spent 20+ years inside B2B companies. That experience is what makes the AI work.

01 — Map

AI Readiness Diagnostic.

We map your commercial and operational stack through the lens of available AI. Where you're exposed. Where the opportunity is. Revenue and margin impact estimated per finding.

02 — Build

Deploy AI that works.

Our partners embed inside your business — sitting alongside your team, learning how it actually works, and building AI systems that fit your operation rather than a generic template. AI-powered GTM systems, revenue infrastructure, agentic backoffice automation. Real systems, not pilots, not decks.

03 — Exit

90 days. You keep it.

Defined exit. Full documentation. Team trained to run it. You own everything built — no vendor lock-in, no black-box dependency. Architecture documented for ownership transition and sell-side due diligence. After day 90, optional maintenance and update support is available: as AI tools evolve, we keep your systems current.

§ 02 — How it works

One entry point.
Then the right AI fix.

We don't assume the answer. A senior ILUMINA partner diagnoses your business through the lens of what AI can actually do today — then embeds with your team to build the systems that move the needle. You're not handing work to a tool. You're working with an operator who has done this before.

— 01 Free

The Open Hour

One hour with a senior ILUMINA partner. You walk us through the business. We share where we see AI applying, and where it doesn't. You leave with a clearer picture and an honest view of whether a diagnostic makes sense.

— 02 Paid

The AI Profitability Diagnostic

2–3 weeks. We map your full commercial and operational stack against the current AI landscape. Every process assessed: automate, augment, or leave alone. Output: prioritised intervention plan with revenue and margin impact estimated per finding. Fee credited toward any build.

— 03 Paid

The AI Build — one or more lanes

We embed and build the AI systems the diagnostic identifies. AI-powered GTM, revenue data infrastructure, or agentic operations automation, or all three in sequence. 90-day fixed sprints. You own the output.

Lane 01

AI Commercial Engine

GTM running on AI — prospecting, outreach, scoring, CRM automation

Lane 02

Revenue Visibility

CRM, ERP, attribution and forecasting rebuilt for AI-era decision-making

Lane 03

Agentic Operations

AI agents replacing manual backoffice — scale without headcount

§ 03 — The Work

Three AI build lanes.
One embedded team.

The diagnostic tells us where AI delivers the highest return. Then we embed and build real AI systems — not pilots, not decks.

Start with the AI Profitability Diagnostic

2–3 weeks · Your full stack assessed against today's AI landscape · Revenue and margin impact estimated · Build tracks recommended · Fee credited toward any engagement

Book The Open Hour →
Commercial

AI Commercial Engine

Your GTM is still running on manual effort AI has already replaced elsewhere.

Signal-based prospecting. AI-scored leads. Automated multi-channel outreach. CRM that self-updates. Your competitors are running this stack. We build it inside your business in 90 days, and hand it to your team.

// Example stack — finalised after diagnostic
Signal-based prospecting · Outreach sequencing · AI lead scoring · CRM automation · Multi-channel AI agents
Commercial pipeline dashboard
Revenue

Revenue Visibility

Your data infrastructure isn't built for AI-era decision-making.

AI is only as good as the data underneath it. Broken CRM, disconnected ERP, missing attribution, you can't run AI on bad foundations. We rebuild your revenue data infrastructure, connect your systems, and wire up the dashboards your leadership can act on.

// Example stack — finalised after diagnostic
CRM rebuild & integration · ERP connectivity · AI-powered forecasting · Revenue dashboards · Attribution modelling
Data and revenue analytics
Operations

Agentic Operations

Your operations scale with headcount. AI breaks that limit.

AI agents run your back-office workflows around the clock — no onboarding, no management overhead, no headcount cost. Contract monitoring, data processing, dispatch, reporting — we identify the highest-ROI processes and deploy the agents.

// Example stack — finalised after diagnostic
LLM workflow agents · Process automation · Knowledge capture · Contract monitoring · AI digitisation
AI agentic automation
Every build. Every lane.
Human-in-the-Loop (HITL)
Every workflow includes defined HITL checkpoints — your team stays in control throughout.
Clean-Box Architecture
Fully documented, auditable AI — decision logs, workflow maps, and architecture docs included as standard. Built to pass sell-side due diligence.
You own everything
No vendor lock-in, no black-box dependency. Built to evolve — full documentation means your team can adapt as AI tools change.
§ 04 — Fit

Built for operators who know
AI changes the game — and want to use it.

+ Best fit if
  • B2B company with product and traction — but revenue growth has stalled, or margin is being squeezed.
  • You know AI is relevant to your business but haven't mapped where or how.
  • Your team is doing manually what AI should be doing.
  • Data nobody trusts — and AI needs clean data to work.
  • You want to own what gets built. No vendor dependency, no black-box AI.
  • PE Operating Partners building AI into their value creation plan. We structure our work around your hold period and exit timeline — so what we build is an asset at the next milestone, not a liability.
  • Founders pre or post-acquisition who need to know where AI applies first.
− Not the right fit if
  • Pre-revenue or pre-product — AI amplifies what works, not what doesn't exist yet.
  • Looking for brand, content, or media buying.
  • You want AI strategy workshops and monthly advisory calls — we build, not advise.
  • Enterprise procurement cycles of 6+ months to start.
§ 05 — Voices

What clients say
about working with our partners.

Our partners bring 20+ years of B2B operator experience across GTM, revenue ops, and commercial systems. The AI transformation practice is built on that foundation.

"Their services are an ideal fit for companies in a phase of dynamic growth with limited internal marketing resources. The ILUMINA team's experience, commitment, and sense of responsibility let me focus on the rest of a fast-moving business with full confidence."

RF
Radosław Fularczyk
CEO, Riverdi

"The ILUMINA team helped us reinvent our brand and rethink our positioning for Western markets. Since then, we have partnered with many new distributors and customers across Europe and the US."

JX
Jun Xu
CEO, Chipsee

"Marketing was almost a foreign language to us. ILUMINA helped us launch a new brand from the ground up and ran every marketing workstream alongside us. 'Fortebit' is now up and major distributors are waiting."

NC
Nicola Canelli
CEO, RoboTech srl

"ILUMINA sharpened our IoT marketing strategy and business development process — a major contribution to making Zerynth a leading IoT enabler for Industry 4.0."

GM
Gabriele Montelisciani
Co-founder & CEO, Zerynth
§ 06 — Partners

Operators who have
done it before.

You work with the partners directly. Every engagement. No juniors, no hand-offs.

Diego Comina
01
Diego Comina
Commercial Lead

15 years at GE scaling $6B+ revenue operations with AI before it was called AI. Board CPO at 4 deep-tech startups across cybersecurity, IoT, and industrial software. He builds products that sell and GTM systems that scale, across product strategy, commercial execution, and AI implementation.

LinkedIn
Sonja Ljuboja
02
Sonja Ljuboja
Execution Operator

10 years running multi-million euro paid media campaigns for Hyundai, Kia, and Genesis across Europe. Full-funnel strategist across paid social, programmatic, and CRM, from budget architecture to campaign automation. She builds the infrastructure that turns media spend into measurable revenue.

LinkedIn
Tiziano Galizia
03
Tiziano Galizia
Technical Architect

30+ years engineering software systems, from embedded and IoT to AI, across 3 exits and fractional CTO engagements in EU, US, and Asia. Led technical builds for B2B companies at the intersection of product, data, and commercial infrastructure. He designs the AI architecture that makes the strategy executable.

LinkedIn
§ 07 — Begin

Name the constraint.
Then we fix it.

One hour. No pitch. You walk us through the business — we share where we see AI applying and where the real opportunity is. You leave with a clearer picture of what to do first.

PE Operating Partners: bring the portfolio company context and value creation priority. We map AI opportunity against your hold period and exit timeline.

Founders & operators: bring your growth bottleneck and the systems you're running today. We show you where AI removes friction and what to prioritise first.

We reply within 48 hours. No pitch.

Skip the form.
Grab a slot directly.

One hour with a senior partner. No agenda except understanding your business.

Book The Open Hour — Free →
  • 1 hour · video or in person
  • Walk us through the business
  • We share how we'd think about it
  • You leave with a clearer head